第四百七十二章 闲情(2 / 2)

天唐锦绣 公子許 1452 字 2022-08-19

侧卧着身子,使得后臀已然愈合结痂的伤处不受力,手里捧着白瓷茶杯,小口的呷着茶水,惬意悠然!

“我且问你,别家仿制的剪子,可比得上咱家出品?”

“那自然是比不上!虽说形制上差不多,这个照着做就是了,但是咱们的材质可是一等一的精铁,打造宝刀宝剑都绰绰有余,何况拿来做一把剪子?可是他们的质量不如咱们,那价钱却也比咱们低得多,这竞争太厉害了!要不,咱们也降价?”王小二愁眉苦脸的说道。

说起来,房家铁匠铺的剪子等小工具虽然质量一流,但是由于房家的炼铁之法独步天下,使得精铁的成本大大降低,便是长孙家的铁厂都快被挤兑得没了生意,所以留有大量的利润空间,即便是在这些小物件上发动一场价格战,也完全有一战之力。

只不过赚的钱少了,王小二这个守财奴不太乐意……

“价格战,那是最愚蠢的做法,也是最无能的表现!本少爷便给你支一招,保管这门生意能做得长久,甚至咱铁匠铺世世代代,都能靠它来吃口饱饭!”

房家没学过经济,但是没杀过猪,还没吃过猪肉?这等最原始的商业竞争,自然没放在眼里。

“请二郎不吝赐教!”王小二兴冲冲的拽了一句。

他是被房家的那句“世世代代,都能靠它来吃口饱饭!”给吸引了!最喜欢跟二郎聊天,每一次都能有极大的收获,比如炼铁的方式,铁器的锻造,甚至为人处事这些本事都能得到裨益!

这不最近,二郎正和自己研究琢磨,想要弄一个在铁棍子上钻洞的东西……

将一根铁棍子钻成中空的铁管,内壁要光滑,各个部位的薄厚要保持均匀,这简直就是神话一样,放在以往,王小二都不敢想!

但是现在二郎说了,这个可以有,王小二就坚信,这个绝对可以有!

“任何一件商品,想要流行开来,占据市场的份额,那就必须要有至少一个别人无法企及的特点!咱们的东西,比别人好的地方在哪里?”

房家循循善诱,没指望教导出来一个商业奇才,但是王小二这人虽然看上去长得有点着急,实则岁数并不是太大,若是能培养一番,更能胜任这个铁匠皮主事的位置。

王小二皱眉想了想。

能在任何一个专业领域内取得比大多数人都优异的成绩,那这个人绝对不可能是个笨蛋。

只是在脑子里琢磨一下,王小二便试探着问道:“是质量?咱的铁料是质量最好的,而且工艺精湛,看上去东西都做的很漂亮,而别家的那些玩意显然都是粗制滥造,比咱们差远了。”

“既然如此,咱们就应该以己之长攻敌之短,咱们的铁料不是最好的么?那就应该用更好的铁料!咱们的东西不是做的漂亮么?那就想办法让它们更漂亮,还要在包装上下工夫!如果这些都做到了,那么别人轻易便不能仿制咱们的东西,即便做出来,明眼人亦能一眼便分辨出真假不同来,到那个时候,咱们的品牌就算是成立起来了!就像是咱们庄子里出产的果酒一般,只要一喝,品一品那个口味,别人就知道这是新丰縣城房家的酒!”

在这个商业概念几乎为零的时代,只要做出了品牌效应,几乎可以确保百年的地位!

王小二听得似懂非懂,挠了挠头,疑惑的问道:“包装,是个啥东西?”

包装?

这个概念解释起来,有点麻烦……

“这么说吧,你把咱们质量最好的剪子,放在一个上等的楠木匣子里,匣子上药雕龙画凤,镶金嵌玉,总之,怎么奢华、怎么高档,你就怎么来!”

王小二乍舌道:“那不得赔死?一个楠木匣子,造价就比咱们的剪子贵!”

房俊悠然道:“那就涨价呗!将匣子的成本全都折算进去,然后按照成本的五倍,标价出售!”

王小二有些懵……

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