第402章:神仙打架,老马遭殃(2 / 2)

时代狂流 令臣 1169 字 2022-04-27

巧了,我也是!

王流笑了笑,果断道:“好,就按你说的,接着跟它打,易趣能凑一百款产品,那咱们就凑两百款。

你回去策划一下,搞个秒杀活动,从早到晚不间断的把产品给我轮番送上活动区,看看谁能打的过谁。”

黎向涛兴奋道:“秒杀?这点子好啊,行,我知道了,待会我就召集人去策划。”

……

《低价疯抢区——易趣价格战再出新招》

《天盛“秒杀”回应,价格战规模升级》

《烧钱大战,天盛、易趣谁能笑到最后?》

热度刚刚有所消减的价格战,随着易趣低价疯抢区的推出,以及黎向涛紧随其后推出的秒杀活动以作回应,热度和话题重新迅速升温,各大媒体的各种报道,铺天盖地又报道了一轮。

天盛原本开始放缓的业绩增长,也再次陡然飙升,势头比之前还猛,毕竟上次只有手机,而这次产品规模足足扩大到了两百款,价格战全面升级。

第一天成交量就增长了近50%,销售额更是直接翻倍。

易趣应该也不差,毕竟价格战的影响是相互的,天盛能借此扩大知名度,提升业绩,易趣也能,就算幅度不如天盛,肯定也能提升不少业绩。

两边虽然烧钱烧的凶,但是也算各有收获。

不过有些人可就遭殃了……

杭州。

阿里总部。

老马看着铺天盖地关于天盛和易趣价格战的新闻,脑子里一团乱麻,心里只有一个想法,倒霉,太倒霉了!

上次踌躇满志进军C2C,原本想一战成名,可惜百密一疏,没考虑到用户的信任问题,以至于淘宝上线就扑街,业绩直接拉了跨。

紧急讨论了大半夜,好不容易找到问题所在,紧接着他们就开始没日没夜研发支付工具,想着能补救一下,结果……

还没等他们把支付工具研发出来,天盛和易趣突然掐上了,直接打起了价格战。

刚开始产品范围局限在手机上,对他影响还不大,但是现在规模直接扩大到了上百款产品,那影响可就大了去了。

淘宝本来业绩就不好,现在天盛和易趣又跟发了疯似的烧钱打折抢市场,价钱上他还比两家高,处境顿时更糟糕了。

原来淘宝每天还能有个三五万的销售额,可自从天盛和易趣价格战升级,销售额就开始锐减,到现在每天已经连五千都不到,算是彻底扑到家了。

想要把业绩有所提升,他也得加入价格战,跟着把价钱压下去才行,可是想想公司账上那点钱,他就是一阵底气不足。

之前从高盛和软银融来的两千五百万美元,研发阿里和淘宝,他已经花的差不多了,现在剩的那点钱,也就够把支付做出来,如果把钱拿去打价格战烧掉,那已经开发到一半的支付就得被迫停下来。

而且就算加入价格战,他资金不足,也撑不了多久,最后很可能竹篮打水一场空。

可如果不去打价格战,继续研发支付,市场迟早得被天盛和易趣抢完,他就是把支付做出来也没用了。

进退两难啊。

老马想想心里就是一阵郁闷,这可真是神仙打架,他跟着遭殃!

<--di--!>
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