第463 归来(1 / 2)

1991从芯开始 三分糊涂 1072 字 2022-05-02

苏远山听着邱爱华的侃侃而谈,先且不说结论对不对,但最起码能确定对方确实是对pc市场进行过思考的。

想了想,苏远山打断了邱爱华的话:“既然邱总认为品牌机能够赚钱,那么品牌机要如何推广,才能够最大限度地获得市场以及经销商的认可呢?”

邱爱华闻言一怔,很是有些惊讶地看了一眼苏远山。

难道远芯造了cpu不出气,还想要搞电脑了?

没道理啊!

再怎么说……邱爱华也从倒腾486白手起家的。他就算离半导体行业有十万八千里,也是知道搞cpu的那可是属于供应链的顶端,属于拿大头的那种。

怎么可能看得上搞电脑这种蝇头小利?

不过见苏远山很有几分期待的样子,邱爱华也就暂时不去考虑,而是认真地想了想道:“如果说站在品牌机厂家的位置——我没理解错吧?”

苏远山含笑点头:“嗯,是这个意思。”

“那好,其实很简单。除了品牌推广之外,就是解决掉用户最担心的问题。现在谁都知道品牌电脑贵,可贵要贵得有价值。”

“什么是价值?品牌就是价值?又不是奢侈品……品牌有什么价值?”邱爱华说着一摊手,自嘲地一笑道:“咱们懂电脑的都知道,配件都一样。”

苏远山哈哈笑了起来:“说得好。”

“所以,就算用户一时不知道,不表示永远不知道。而且随着今后计算机的发展,科技的发展,互联网的发展……人们对电脑的认知一定比现在更清晰。而那时,品牌电脑就要有自己的竞争力,这个竞争力,一定不是体现在配置上,而是体现在其他方面。”

“譬如?”

“譬如售后。”邱爱华笑道:“售后是个大问题,毕竟是几千乃至上万的值钱设备,就算再有钱,也是希望它不出问题,或者说希望它出了问题之后会得到妥善解决的。就拿我们公司举例,我们公司就和不少品牌方签署了协议,一旦用户发生售后问题,我们就会立刻派出技术员进行上门维修——这个成本,我们会承担一部分,同样品牌方也会承担一部分。”

苏远山微微扬眉,他倒是还不知道现在有这种操作,想了想他问道:“谁和你们签了售后协议的?”

“幻想那边签了的,还有戴尔那边也签了,同方那边正在谈。但我听说……现在有些品牌准备走专卖加盟的形式,可能他们会进行售后改革吧。”

“嗯……那你认为品牌机走专卖店的形式如何?”

邱爱华想了想道:“挺好的,这应该标志着品牌机正式进入圈地时期,要分出个胜负来。而且不管分不分出胜负,对我们经销商来说,肯定都有一波让利的。”

“如果再配合完善的售后体系……”苏远山托着下巴,笑了笑道:“看来是谁先出手谁就先赢了。”

“山总……”邱爱华这时终于忍不住了,迟疑地问道:“远芯要涉足品牌机?”

“不是远芯要涉足,我也只是受人之托。”苏远山呵呵笑道:“邱总,有没有想法加入成电高科?”

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